We believe that each client has a unique message which must be consistent and unified in its application both visually and editorially throughout all touchpoints. Our goal is to deliver a product that is content rich, efficient in its delivery and visually engaging to the consumer. Blue Cup Design: Creative Direction. Design Direction. And Art Direction. Blue Cup Design has overseen redesigns of national & regional publications; the creation of numerous websites, logotypes & identity systems and the development and design of 40+ lifestyle books. Blue Cup Design has also developed and implemented retail packaging systems, retail & trade catalogs, national & regional advertising campaigns and integrated branding strategies.