Mobile marketing is not one that every business owner knows about. A recent study reported that less than three percent of an average company marketing budget is spent on mobile marketing. Currently there are more than 327 million mobile phone users in the United States with a small percentage of companies relying on mobile marketing to help reach new and existing customers.The use of text messaging (SMS) and click-to-call services are the two ways that business owners can use mobile marketing to expand contact with consumers both existing and new. Try and have your mobile website do that! Both Apple and Android have reported record gains in the number of applications downloaded in 2011 and 2012. The free and premium apps are shared equally in the results with many paid applications breaking new sales records each quarter. Mobile applications can be found for just about any industry although many small businesses or niche industry companies have yet to explore the mobile applications market. PRWeb 2012 http://www.prweb.com/releases/local-app-broker-reviews/local-app-broker-reviewed/prweb9906885.htm