You don't just need an online presence. You need a quality total online presence. That's true even if your business is strictly word-of-mouth. Does your total online presence make the phone ring? Think about it. When someone gives you a referral or hands you a business card, what's the first thing you do? If you're like me, you go online before you make the call. Does that company have good reviews on Yelp or LinkedIn? Does its website communicate the same warm, fuzzy feelings my friend has communicated about the business? Will a visit to the website be more likely to encourage or discourage a potential client from contacting you?