Welcome to Pure Choice Motorsports LLC, where passion meets innovation in the world of automotive plumbing solutions. What started over 35 years ago as a humble home-based venture has transformed into a leading performance plumbing specialty company renowned for its extensive range of high-quality products. Our Origins: From Hobbyists to Industry Leaders In August 1987, a group of enthusiastic hobbyists came together with a singular vision: to create effective plumbing solutions for the automotive aftermarket. Fueled by creativity and a determination to improve existing systems, they began developing unique product designs that addressed a variety of automotive needs. This grassroots approach laid the foundation for what would become Pure Choice Motorsports, a name synonymous with reliability and excellence in plumbing applications. Innovative Product Development: Meeting Diverse Needs.