Chloe's Choice Formals has gained the reputable reputation for putting our customers first! Our mission is to provide an environment where all customers will feel welcomed and relaxed. Our friendly staff will always greet you with a smile! Chloe's Choice Formals was the inspiration of a little girl named Chloe, who is the daughter of one of the owners. She loved being in pageants and mom loved the dresses. Joined by a family relative, the dream of Chloe's was born and our doors opened for business in December of 2009. Our mission is to provide extraordinary customer service to each and every customer. Upon entering Chloe's, you will always be greeted by a smile and our willingness to assist you. We are here to serve you and provide you with the attention you deserve. Chloe's Choice Formals has grown to be the largest prom and pageant store in Northeast Alabama. Our inventory is personally chosen by the owners. Lots of thought goes into each dress in our store in order to provide selections to suit the style of every individual. Our prom line entertains all sizes and styles. We always include the classics, which never go out of style, and also have fun with the trendy, chic styles. From chiffon gowns to the daring shorts beneath skirts to form fitting mermaids, we certainly aim to provide you with an impression selection to make your visit more enjoyable. No other store can compare to our selection of little girl pageant dresses! Our sizes range from 6 months thru girl's size 16 from the most desirable designers. We have proudly earned the reputation of dressing girl in WINNING dresses! Our customers "go home with the crown"! We strive to be a "one stop" shop! Our selection of jewelry is bedazzling! Jim Ball Designs adorn our showcase and will be the icing on your PERFECT dress! From the top to the bottom, we have it all by having an array of formal shoes for you to choose from. Top Designers to Budget Friendly, our goal is to make you feel comfortable and confident!