It all started with a few guys playing college hockey together. In 2011, we all lived in the same dorm. Playing hockey during the day, then wheeling and partying at night. We all had the same love for the lifestyle. However, we noticed there was something lacking in the hockey apparel market back then. It didn't showcase the lifestyle we believed in, and we wanted to create a brand that would truly capture the spirit of our lifestyle. One that reflected our love for the game, on and off the ice! Whether we're partying with our friends, wheeling a smokeshow, or sniping the game winner in OT. We wanted our gear to reflect living the dream, at all levels. Gear made by hockey players, for hockey players. We are WHEELS HOCKEY.