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At Love's, we're passionate about providing friendly service and clean, modern facilities stocked with the fuel, food, and supplies drivers need to keep them going. We were founded on this idea in 1964, and it remains our guiding principle more than 40 years later: "Clean Places, Friendly Faces". Love's has been at the forefront of the convenience store and travel center industry for more than three decades. We were among the first to combine self-service gasoline with grocery items, offer fresh deli sandwiches, add quick-service restaurants, and sell gift and novelty items.