It is the shake that taste like cake mix but has less than 1 gram of sugar so it is diabetic safe. has only 75 grams of sodium so it is heart safe. It is gluten free and lactose free. Has a non GMO soy Protein. This product can be used to lose weight, maintain weight, gain weight or add to your fitness program for ultimate benefits and build lean muscle. It is kosher certified. Currently has over 300 recipes that can be used with the Vi- shake mix. It is a program that also comes with amazing health benefits that will improve your quality of life and increase your energy. Once you enter the above site you may watch the videos to learn more about the product and to order on line click on the link that says "Join The Challenge" This product will change your life