1995: It Works! was born out of Mark & Cindy Pentecost's passion to offer families like yours the opportunity to dream big, to begin living life in your own terms-because they too had those dreams once themselves. Long before the founding of It Works! Global, Mark was a high school teacher and basketball coach in the small town of Allendale, Michigan. Cindy was a stay-at-home mom with their three children, a job of the utmost importance that the family took great pride in her doing. They were rich in love and filled with dreams, but struggling to make ends meet financially. So Mark & Cindy devised a plan: an extra $500 a month, to be earned through a home-based business opportunity in the telecommunications industry. After months of evening hours dedicated to their new side business, the Pentecosts' earnings grew far beyond the goal they had originally set. After a few years, Mark became a top-ten earner in the company, bought the family's freedom, and began to dream of the next big challenge: helping other families do the same. They weren't sure how they would do it yet, but the seed had been planted for It Works! Global. 2001: THE ULTIMATE BODY APPLICATOR "The biggest challenge in this industry-and really the worldwide market-is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the Ultimate Body Applicator, we knew we had something special to share!