Born on L.A.'s Sunset Strip in 1979, Giovanni® Eco Chic Beauty is the hair care brand of the entertainment industry. Family-owned and veteran-owned, we create salon-quality hair, face, and body care powered by our signature Eco Chic Technology™ — a thoughtful Combination of Science and Nature. Our Leaping Bunny Certified, cruelty-free formulas are color-safe and paraben-free, with no artificial colors, mineral oil, phthalates, DEA, formaldehyde, or propylene glycol. Made in the USA with globally sourced materials and trusted backstage on 150+ productions, we help hair look smooth, shiny, strong, and camera-ready.