www.Loomkart.com, a website for home furnishing fabric, has entered the online market with an endeavor to reduce the gap between the weavers’ “loom” and the end consumers’ “cart”. By removing the middlemen, Loomkart intends to bring high quality and fashionable home furnishing fabric to its customers. By working with weavers directly, Loomkart aims to ensure that these weavers get substantial support in terms of finance, marketing and product development. Loomkart designs/manufactures most of the products displayed on its website and hence, it can bring high quality products to its customers at a wholesale price tag. Some of the products Loomkart has recently introduced are bed sheets, bed covers, blankets, curtains, towels, mats, runners, cushion covers, rugs and durries; each of these products are quality tested and only then shipped to customers. The team at Loomkart is passionate about tying up two goals i.e. to manufacture high quality innovative products while ensuring that they are more affordable for customers. It has also introduced a brand “Avioni Home” which has a huge variety of home furnishing fabrics including curtains and cushion covers; Avioni has recently also launched its line of rugs and bed sheets. Avioni again is making an effort to be synonymous with quality; for example, cushion covers manufactured under Avioni brand have high quality zippers and interlocking while ensuring that the pricing is below similar products in the market. Another product which Avioni has recently launched is an 80% wool blanket in three different colors; these blankets are priced much lesser than other similar branded blankets; these blankets are a perfect gift to give out to loved ones especially during Diwali, Christmas or a wedding. MSF is another brand of Loomkart in woolen blankets. Through MSF brand Loomkart is trying to provide good quality wool blankets in a lower price range, so that consumers can welcome winter with warmth!!