Once they hit their mid-forties, Carrie and Judy both struggled to find flattering everyday clothing that fit their style and stage of life. They scoured trendy boutiques, online stores, and social media — but rarely found clothes they were excited to wear. After speaking with scores of other women in the same predicament, they decided to launch Love, JUDE to solve this seemingly universal problem faced by women with people to meet, places to go, and nothing to wear!