What We've Found 1. Solbello sets up as fast as a regular umbrella, and there's no messy sandbag weight(s) to fill. This means we actually use it more, even for just quick trips to the beach. 2. Just set it and forget it! It stays up and doesn't need to be adjusted as the wind and Sun naturally move about. I can go out surfing for hours and not worry about it falling over or blowing away. 3. My wife likes to lounge, I can't sit still, and our kids run in circles. With Solbello, we can comfortably stand, sit, or lay under it and keep an eye on our kids at all times. Before Solbello, our umbrellas needed to be tilted in the wind, blocking our views. 4. Considering longevity for the environment, quick setup to maximize beach time with the family, and price per square foot of shade, Solbello has it all! Paul James (creator)