The Eldon Jensen Family provides complete funeral service through its locations in Faith and Lemmon, SD; Hettinger, Mott and Elgin, ND. Founded in 1912 in Lemmon, SD the firm expanded to the other locations under the guidance of Eldon Jensen, a native of Faith, SD. "Funeral Homes of Caring" is a registered trademark of Eldon Jensen and the continuing operation of the firms is conducted by his son, Greg Jensen. Membership in the "Order of the Golden Rule", a national affiliation of qualifying funeral homes is paramount to the continuing caring service to rural Dakota as acclaimed by the families served. Greg Jensen also flies the firm's aircraft to cover the vast area served. Also in the firm's fleet is the antique horsedrawn hearse shown in the logo picture.