Safi Naturals is a small, family-owned business located in eastern Washington. The name Safi comes from the Swahili word meaning clean, pure, or fresh. It can also be used to mean genuine, honest, or true. At Safi, we strive to be all of those things by creating clean, pure, fresh products while maintaining a genuine, honest, and truthful approach to natural beauty. Just because a product claims to be natural or organic does not make it true, and that is why we we list each ingredient found in our products. We are committed to creating luxurious skincare products using only the finest natural ingredients and nothing harmful or synthetic, because at Safi, when we say natural, we mean it!