Welcome to Juice It Up!, home of the original açaí smoothie and bowl in Southern California! Since 1995, we've been serving up handcrafted smoothies, raw juices, and superfruit bowls designed to offer something for everyone. With a focus on delicious, better-for-you options, our menu is crafted to support a variety of lifestyles and tastes. Founded in Orange County, CA, we now have over 100 locations open or in development across California, New Mexico, Oregon, Texas, and Arizona. Come see how you can "Live Life Juiced" today!

A CEO's responsibilities: everything, especially in a startup. The CEO is responsible for the success or failure of the company. Operations, marketing, strategy, financing, creation of company culture, human resources, hiring, firing, compliance with safety regulations, sales, PR, etc.-it all falls on the CEO's shoulders. The CEO's duties are what she actually does, the responsibilies she doesn't delegate. Some things can't be delegated. Creating culture, building the senior management team, financing road shows, and, indeed, the delegation itself can be done only by the CEO. This is Natasha Biggers, CEO of Biggers Chocolates