Bill Holden had a map of New Hampshire and boxes of fresh mushrooms in the back of his Volkswagen Quantum when he started selling produce in 1989. Holden saw an opportunity to sell fresh mushrooms to restaurants – at the time, most were using canned mushrooms and his uncle Mario had invested in a mushroom farm and needed a sales rep in southern New Hampshire. So Holden, a Boston native, packed up his car and headed north. Holden soon realized that his customers needed more than just fresh mushrooms —they also wanted lettuce, tomatoes, cucumbers, and a variety of fresh produce. He decided to buy fresh produce from large markets in Boston and deliver to New Hampshire. Within months, he bought a delivery truck. His father became his business partner and Holden Produce grew, eventually acquiring a fleet of refrigerated trucks to supply farm fresh products from Boston to Southern New Hampshire. More than 20 years later, Holden Produce is still a family-owned and operated business. Today, we have a warehouse facility and processing facility just outside the New England Produce Center. With Online Ordering and a 24-Hour-Order hotline, you can be assured that the freshest products are always on hand. Delivering what customers want, when they want it, and how they want is still Bill Holden’s mantra. Holden Produce now has five different product lines, including its signature "Holden Fresh Cut" line of custom-prepared fruits and vegetables. Holden Produce's five product lines are: • Fruits & Vegetables • Holden Fresh Cut • Meat & Dairy • Restaurant Supplies • Specialty And yes, Bill Holden still sells fresh mushrooms from his uncle's farm – they’re now a top-seller.