Augie Brands was launched in 2007 and immediately made news by appointing Smokey as Chairdog of the Board. The company's goals are two-fold: to offer the highest-quality dog treats using preservative-free natural and organic ingredients from as many local suppliers as possible, and to do our part to help those four-legged friends who need it most by sharing our good fortune with dog shelters and other animal service agencies across the country.