Everything from the jerky to the deep fried peanuts we sell, to the marketing of our products - has always been" keep it simple". Here at the Beef Jerky Outlet we like to keep it straight forward with no gimmicks or games. We sell true ? lb, ? lb and 1 lb bags. Bottom line, we sell USDA Beef Jerky that can't be bought at markets or convenience stores. We even carry a line that has no sodium nitrates. All of our suppliers use whole muscle beef which is raised in the United States. You won't believe how rare that is these days! Great taste keeps our customers coming back. We've got something that people crave and it's damn good. Our High Tech Marketing Approach: Come in, relax, and sample anything you like before you buy it.