Negroni is the recognized star in Italian specialty meats. Negroni "Star" rose 1907 when Pietro Negroni open his deli shop in Cremona, Italy where the company still resides today. With a century of expertise and strong links to a farming region rich in creating delicious food traditions, Negroni is now one of Italy's most prestigious Authentic Italian Delicatessen Meat brands. With brand awareness of 96% in Italy and sales around the globe, Negroni is recognized for quality excellence that extends across production quality, product quality, brand quality and consumption quality. Negroni is one of the largest food companies in Italy, Veronesi Group, the leader of Italian meat processing. The group's total ownership of the entire production cycle ensures the highest quality and safety standa