First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

We're excited to serve Hickory with safe and contactless pickup or delivery options! Order ahead via the Smoothie King website or the Healthy Rewards app to have your smoothie ready when you are. Our unique menu options are purposefully blended to meet your specific needs, goals, and ambitions. We're committed to blending a more nutritious smoothie with whole fruits and organic veggies and removing artificial ingredients and added sugars in many blends.