We provide our proprietary pet food formula that has been carefully developed over the years and deliver to your home to ensure freshness. Your pets will appreciate a healthy, complete and balanced pet food made from fresh, all-natural ingredients. Since our food is slow-cooked to lock in nutrients and is made in frequent, small batches, we deliver the fresh and highly nutritional food to our customers within weeks, not months, of being made. Our customers appreciate the convenience of our auto-delivery system that they can modify prior to each delivery. This ensures that the best possible food is delivered when they need and only how much they need – delivered right to their door – for the same price as most premium commercial pet foods.

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!