A Quest for Truth More than 10 years ago when I switched to a vegetarian lifestyle, I began vigorously reading labels on every food item I purchased, and then every beauty care item. Although I shopped solely at health food stores, I discovered that even there, pretty little packaging and some good marketing techniques were actually fooling me about what the product actually contained. Aromatherapy, with fragrance oil? I don't think so. 100% natural, but preserved with parabens and not a single organic ingredient? No thanks. This discovery was shocking and horrifying, but at the same time very exciting as it opened my senses to beautiful and exquisite plant-based essential oils, and the skin-loving abilities of Shea Butter, Olive & Coconut Oils, Jojoba, CO2 Extracts, and more.