1995: FROM HUMBLE BEGINNINGS It Works! was born from the Pentecost's passion to offer families like ours the opportunity to dream big, to begin living life in our own terms-because they too had those dreams once themselves. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes-an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear. Go to https://sclausen.myitworks.com/replicatedaboutitworkshistory to read more about this AMAZING company.