The Lanyards began selling lanyards in 1999, and shortly thereafter formed the website www.lanyardstore.com, which sells custom lanyards and other printed ID products, such as discount lanyards, printed lanyards with logos, one day rush lanyards, blank lanyards with various lanyard attachments, custom neck wallets, personalized badge holders and printed retractable badge reels. The online company also prints custom shoelaces, personalized pet collars, dog leashes and child safety straps.