Karma411 specializes in web 2.0 "people-to-people" online campaigns to raise funds and awareness for causes. Karma campaigns are best used by nonprofits looking for new ways of fundraising, particularly from bottom-up, advocate-driven initiatives. Karma campaigns facilitate online donations as well as record offline donations, so they are an ideal complement to existing, traditional fundraising efforts. An online campaign on Karma is easy to set up and maintain, and requires no special technical skill. Most campaigns can be set up in less than 15 minutes. Karma campaigns can be configured to appear consistent with the look and feel of a nonprofits website, giving donors a seamless online experience.