LookTracker is an eye tracking company that conducts highly accurate and affordable eye tracking usability tests on web pages to produce heat map reports. The heat maps are analyzed to see where users look, which ultimately increases conversions and improves the user experience of a site. Customers can easily set up and receive their eye tracking tests online by simply inputting a website URL, along with a few other test parameters. Eye trackers use a combination of hardware and software to track and analyze where people spend time on a webpage. They can record eye movement, blinking and even pupil reaction to give you a unique picture of how your landing pages are working. Understanding where, how long and when customers look at different areas of your website or other content is extremely valuable information for any company. Whether it’s a large ecommerce website or a small local restaurant, utilizing eye tracking technology for testing can provide the data necessary to uncover actionable insights.