You Advertise For One Reason. To gain exposure for your business, hoping to cycle prospects into new and repeat customers. Now you are buying advertising for results are you getting those results. Are you implementing methods to retain those new customers. Direct, Print and Broadcast Media are still effective traditional advertising methods. The problem with most traditional forms of advertising are the "Track Ability" and Engagement. Though it is possible to gauge there effectiveness via reach and response they are lacking in immediate response and retention. While remaining necessary to customer acquisition and brand building they just do not deliver as they once did. The fact is that consumers are now more engaged in mobile and online media to find there need fulfillment.