My Auction Planet: Ecommerce for the Small Business in a large ecommerce world Making the ecommerce world easier for the small business is becoming more difficult with all the choices in the industry. Many companies are creating venues for the small business owner with models that charge pay per click fees, flat rate fees or final value sales fees that are just not realistic for the small business owner who wants to do business online. Large companies are seeing the small business sellers as more of a money making opportunity than the ability to create profits from the merits of their product. The cost for doing business online continues to grow with only the companies that can pay the large seller fees surviving.