The Search Engine Marketing strategy can often be a little scary and complex. There is a change in the trend and the technology every day. But something that is strictly not acceptable while creating and further evaluating the search engine marketing strategy is the use of some long and boring explanation about how the different techniques work. One must always seek advisors who are able to give simple suggestions that will be based on some real and believable results. This is what we are about to discuss in this article. Here we have mentioned 4 simple steps that the business owners can carry out while creation and evaluation of the search engine marketing strategy.