As a content marketing manager I help small and medium-sized companies earn a greater ROI by implementing inbound marketing strategies into their online business plans. Unlike traditional print ads or radio and TV spots which are outrageously expensive, short-lived and often ignored by modern consumers, online content (blogs, articles, newsletters) is cost effective, highly targeted, welcomed by prospects, and working for you 24 hours a day, 365 days a year. If you don't currently have an online content marketing strategy, you're paying too much and getting too little in return.