When thinking about your business is your signage needs the first thing you think about? Whether you currently have a sign, or just starting out, it is important to take some time to think about the purpose of your sign. Start by asking yourself this question... What do you want your sign to say about you? A sign is your conversation between you and your customers. To effectively communicate to your customers, you need to understand the value of signage and what an effective sign will mean for your business' success. SIGNS:Explain who you are, where you are located and what services you provide. Brand your location by reinforcing that information with your other advertising efforts. Recalls that information for when customers need your services. Attracts new customers to your loc