Second Firsts was created in 2010 to provide a different approach to grief, loss and crisis. Second Firsts works with individuals and organizations to rebuild and realign their life after a loss has occurred. Its approach and models are based on original methodologies and approaches deriving from the world of neuroscience. Its philosophy is based upon the notion that the client who has experienced a tragedy will ultimately have an increased perspective, awareness, clarity and emotional depth when the depletion is less evident. Therefore, he or she will be able to operate and make decisions at a different level and with a different mind- set than prior to the event. Overall, our company can be characterized as a life coaching business specializing in grief, divorce and loss.