Affordable Strategies, Inc. became a reality off of my experiences with website search engine optimization for my copier business many years ago. After a lot of research, training, and tweaking my website for the best results. learning the right way to do this, legally, not the illegal way that some people do this which can get your website banned from the search engines. I finally had the calls I was looking for, and that eight out of ten calls I was getting from new customers were coming from my website. That told me I was missing 80% of new customers that were looking online and not in paper ads for a product or service that I was offering, and that also told me I was only getting 20% from my paper ads. I dropped paper ads as fast as I could. I Sold that Company and started Affordable.