Capabilities Promotional Merchandise Enhance Your Brand, Drive Traffic and Build Customer Loyalty. Our job is to know your company, your vision and your brand; after we establish that we will develop a fresh and compelling merchandise program. We’ll syphon through the thousands of suppliers and recommend a cost effective, customized promotional product campaign which is second to none. Put our creativity and branding experience to work for you. Creative Services Strategic Designs Which Build And Strengthen Your Brand. IFX offers creative services encompassing a large gamut of services including logo development, packaging, sales collateral and customized merchandise, etc... With over 30 years of experience, we understand how a design must translate consistently through all of the mediums needed to build a brand or introduce a new product to the marketplace. Brand Building Consultation Solutions Which Resonate With Customers and Deliver Results. Let’s talk about branding for a moment. Used to be product was developed first and then the brand was developed around it. Nowadays it’s the other way around…the brand is the umbrella under which products and services are sold. A lot of firms say they do branding, but when asked nobody is sure what it means. Here’s the IFX definition based upon over 30 years of hands-on experience. Branding is a consistent message of what your company stands for; a message sent through your voice, employees, customers, business plan and marketing strategy; separating your company from the competition. It’s more than just a logo; it’s the total “go to market” strategy reinforced through carefully thought out advertising choices, employee voice, social media, promotional products and consumer retainage programs…just to name a few. Then reflected with a full commitment to your business plan and marketing strategy. Successful implementation of branding your company creates valuable brand equity taking your company successfully through the good times and the bad.