Founded in 2005, Brickfish? is based on the idea that peer to peer interactions around a brand's product and services have great value and relevance to consumers and brands alike. The Brickfish platform allows brands and agencies to launch engagement based social media programs. These programs can be launched simultaneously on the brand's own website(s), Facebook page, microsites, mobile websites, community sites and other social sites. Consumers in turn share content that either they have created or "like" with other peers throughout their social graph using the powerful viral sharing and tracking tools from the Brickfish platform. All of these engagements or interactions, wherever they occur, are tracked via the Brickfish Viral Map? and social analytics platform. Consumers can in turn see the results of these engagements real-time and how they stack up compared to other consumers.