Expectations must be clearly defined, campaigns constantly monitored and measured. HVM listens to what people are saying, we respond quickly to internal and external crises. We do not react. HUDSON VALLEY PUBLIC RELATIONS BRAND DEVELOPMENT Analytics / Market Intelligence Image & Identity Lead Tracking & Generation (CaptureTrackConvet) Positioning SOCIAL MEDIA Content Creation (Blogs, Newsletters) Landing Pages (Wordpress, Facebook, Twitter, LinkedIn) Optimization & Link Building Press Releases Video Blog Campaigns MEDIA STRATEGY Event Planning & Promotion Media Planning & Buying Metrics (Focus Groups, Polls, Surveys)