With customizable limits and the ability to simply create and test stock algorithms, Investfly brings a new way to analyze and manage risk to the casual investor. Investfly was founded in 2014 with the goal of providing smarter more intuitive analytics to the average investor. With our simple system, users with no coding knowledge can develop and test automated trading system, set alerts, and create novel limits. Investfly seeks to remove the complexity from investing by giving the average user a better way of acting on their ideas and managing their risk.