The Original PennySaver The PennySaver community tradition was started back in the Great Depression. Our current incarnation was launched in 1962 when Bob DeMarco, a directory salesman, had an idea to start the Huntington Beach PennySaver. People used to go to his office and wait in line, cash in hand, to place their ads. Demand was so strong, that at his noon deadline at the end of each week, he would have to lock his doors. The Original PennySaver, as we know it today, follows a similar format as the original Huntington Beach PennySaver. Over 50 years later, we're still going strong (and with the Internet, we're now 24/7!). Our PennySaverUSA.com publication is in over 800 local editions and mailed to 9.1 million households in California. Our sister publication in Florida, TheFlyer