Did you know you can mail a 16 page catalog for 14.5 cents - if you are in a high margin business such as Real Estate, Home Improvements or Repair, Financial Services or any other business in where the more information, images and offers you communicate, the higher your response rate, you should really consider a 8, 12 or 16 page catalog. In addition to including lots of great information in a catalog, TALK ABOUT IMPRESSIVE IN THE MAILBOX - Instant Credibility Creator. How Do I Maximize EDDM Response Rate? Here are the keys: Focus on your prospect, take ALL EGO out of your advertising, no one cares about your company and your business....initially - every part of your mailer should be focused on creating/outlining problems, providing solutions to those problems.