Advantage World Press is an independent publishing company specializing in non-fiction personal finance, business and career-advice books. We also publish newsletters, pamphlets and other printed and audio materials. The company was founded in 2003 by Lynnette Khalfani-Cox, a former Wall Street Journal reporter for CNBC. Known nationwide as The Money Coach, Lynnette's personal passion is helping individuals, couples and families become financially fit. The mission of Advantage World Press is to promote financial literacy among people of all ages, and to help readers better manage the economic aspects of their increasingly complex personal and professional lives.