The technology enables Content and IT Architects to view content from an XML Schema model perspective. They are equipped to develop content architectures that facilitate the goal of Single Source of Truth. The architectures Future Proof the Content, and make Multi-Channel Delivery quite easy. Business Leaders appreciate the fact that such content architectures may offer the business Competitive Advantage and/or Sustainable Cost Reduction possibilities. Knowledge Workers, the ultimate users of the architectures, benefit from Technology Populism. Intelligent Content Architectures free the content from proprietary tools, and provide easy access from popular tools.