Michele Zwillinger, PRC founded Zwillinger Research in 1982 to meet the needs of companies from start-ups to Fortune 500 enterprises desiring quality research with measurable results. As a former senior research executive for businesses including consumer products company Vivitar and internationally renowned advertising agency Wells, Rich, Greene (WRG), Michele and her associates work in partnership with organizations who want the expertise and comfort from knowing they are working with the best researchers in the business. Zwillinger Research clients span the globe, ranging from A (Aahs, gift and card specialty stores) to Z (broadcaster ZDTV) and just about every letter in between.