Research should be like ice cream, something you crave, enjoy and come away from with a smile. We pioneered online methods back in 1995 when the Internet was new. We continue to innovate in the research realm. It all started with noticing how the surveys we did when we worked in the corporate world simply abused our most precious resource, our customers. One notorious example was a 45 minute customer satisfaction survey. If the customer was happy before, they certainly weren't after the survey. In conversation after conversation, we determined that there must be a better way. It started with an online survey--back in 1995. Then the use of message boards for research--what became Greenfield Online's MindStorm and later 20/20 Research's Qualboards. Then online research communities that offered the dynamic ability to keep a finger on the pulse of the customer. Today we offer a variety of methods that when combined with our fresh thinking bring you dynamic, cost effective and useful insights. And we hope we make the whole process a little more fun for all involved. Pioneering new methods that are more engaging, dynamic and effective to deliver greater insights. And have more fun.Just like when you get an ice cream cone, while a single scoop is good, a double scoop is better, a triple scoop is the best.