A business coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate. A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen. The role of the business coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your business coach will make you focus on the game