Lorna has worked in advertising agencies in Chicago, San Francisco and Reno, Nevada including Ogilvy & Mather, J. Walter Thompson, Foote, Cone & Belding and the Rose/Glenn Group. Her experience encompasses retail, tourism, financial services and consumer packaged goods. As a marketing consultant, Lorna provides the strategic oversight needed to define a company's brand, conduct market and costumer research and develop, then implement, marketing communications plans. Without a clearly defined brand, no marketing communications will achieve maximum effectiveness. Uncovering its truly distinctive brand positioning will allow a company to compete in their market and win the hearts and minds of its customers. Lorna has worked with a dozens of companies to identify their brand positionings an