What is Local Seo Local Search Engine Optimization is the process of effectively managing a business's online presence, with the goal of maximizing their search ranking within a geographical area. How Does Local Seo help small businesses? By optimizing the local web presence of a small business using Local SEO, the likelihood that a consumer searching online or via their mobile device will find and ultimately spend money at that business can be dramatically increased. When searching for a local product, service or experience, consumers will typically enter search queries that include keywords for both the “what” and “where” of the desired search result. For example, a common local search query may look like this “Hair Salon Pittsburgh”, “Best Sushi in Seattle”, “Bars in Upper West Side NYC” or “Chiropractor near me” are all examples of common local search queries that are entered by consumers each day. A successful Local SEO campaign can help a business rank amongst the top of local search results for their desired business category (what) and location (where) via both desktop and mobile search. Businesses that rank higher in the search results will generally receive many more clicks than their lower ranking competitors. As a result of improved search ranking via Local SEO, a business will have a much greater opportunity to win new customers and increase revenue.