IPR works in tandem with established marketing programs, developing and implementing public relations programs that support and complement marketing strategies and objectives. IPR helps start-ups and established companies alike to successfully launch products, increase awareness of the organizations and their products and services, drive consumer demand, and support corporate branding efforts. Founded in 2000, IPR has become a valued partner to its clients, employing the agency's unique business philosophies and relationship-building skills to bring a greater level of awareness and editorial coverage to its clients. IPR's services have been proven to successfully and cost-effectively raise corporate and product awareness, and increase product demand.