HOW DOES IT WORK? Big Ticket USA is very simple. Big Ticket USA provides the authorized lottery agency with lottery ticket stock at no charge. This is the same ticket stock that you currently use, only with the addition of an advertisement pre-printed on the reverse side. The agency saves money by not having to pay for their lottery stock. All of your existing security, hardware and distribution channels stay intact because it is the same quality and type of stock that you currently use, utilizing the existing authorized ticket printer vendors. The advertisement printed on each lottery ticket gives the consumer additional value so that every ticket become a "winner". Big Ticket USA markets and sells the advertising space on each ticket, and works with the issuing lottery agency.