Why I Love Being a Makeup Artist... I love art in general, and making up faces has been a great way for me to utilize my creativity. Color theory is very important when it comes to makeup, as well as knowing how to play with the balance of light and shadow, highlights and contours etc. It's all applicable to the face & every client that I work on provides me with a new "canvas." One of the greatest rewards as a makeup artist has been witnessing the impact that I have had on many of my clients, and the repeat customer loyalty that has developed with them as a result.